6 Tips for Choosing the Right Domain Name – Planning a Website Part 3
Choosing the right domain name is an important part of planning your website, and it sometimes takes a bit of fancy dancing to find the right name because so many domains have already been purchased.
Here are some suggestions:
1. For a business, always choose a dot com.
Supposing you have a business named Awful Toys and you want the name AwfulToys.com, but that name is not available. You may be tempted to buy AwfulToys.info or AwfulToys.us (or any of the other extensions that are available). This is not a good idea.
People’s ears are tuned to hear websites referred to as.com and they are less likely to remember a .info or.us address. If you tell them to go to AwfulToys.info even if they have been there once, they are more likely to remember it as AwfulToys.com, thus going to your competitor’s site. Continue reading
Planning Your Website – Part 2
Here are some additional questions to ask yourself when you are preparing to build a site, no matter what your level of expertise might be.
1. What is your competition doing?
While planning your website, it’s a good idea to spend a few hours online looking at sites offering products or services similar to yours. When visiting these sites, imagine that you are a potential customer and evaluate how well the presentation entices you to make a purchase or make contact.
Notice what you like and what you don’t like and make note of the things that you want to include on your site. Also make note of design ideas that appeal to you, such as colors, layout, etc. Be sure to bookmark sites you really like.
Also notice if they are offering anything to entice you to give them your e-mail address, such as a free e-book, audio, or special report. Continue reading
Planning a Website for Online Success – Part 1
This information will help you if you want to:
- Use the Net to advertise an offline place of business or service
- Sell products or services online
- Improve the effectiveness of your current website
This is the first in a series of posts. Be sure to subscribe to this blog (right sidebar) so you don’t miss any.
Here are some important questions to ask yourself:
1. What is the purpose of my site? (More than one can apply.)
- Present your company or professional services to potential clients
- Sell products or services
- Develop relationships with potential customers
- Entice people to visit my off-line place of business
- Encourage people to call me or use the site’s contact form
7 Things You Need to Know about Making Money Online
1. The Internet is crowded.
As more and more people bring their businesses online, consumers have many more choices. As a result, bringing people to your site and getting them to spend money with you requires a serious investment of time and effort. If anyone tells you that making money online is easy, don’t believe them.
2. A simple brochure site has value.
If you don’t have the time, energy, or funds to build a sophisticated site with lots of bells and whistles, a simple brochure can be a sales aid. When you hand someone a business card with a Web address, they will go online to check you out. Having a clear description of your business and contact information is essential.
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