The Internet is crowded with people like you who are hoping to develop an expanding customer base via their websites. Your success in doing this will depend upon the Internet marketing methods you choose and the amount of effort you are willing to put into your marketing efforts.

My goal in this next series of articles is to help you choose one or more marketing methods that will work for you, given the amount of time and money you wish to spend while taking into account your level of expertise.

When planning your website, it’s important to take into consideration your marketing strategy. For example, if you don’t want to spend a lot of time marketing your site, then you may opt for a simple brochure site from which people can gather information about you and your business. This is a workable solution if your customers are local and you wish to reach them via local networking or advertising.

Continue reading →